Ignore These Points, and Big Data Analytics Will Fail You Every Time
No matter how many of your best people you have on the job, taming a big data infrastructure is something you may need outside help with. After all, managing the software, storage, and various integrations can be extremely challenging. If you decide that outsourcing is the way to go, you need to be very cautious of who you select to lend a hand. Not all vendors and their solutions are created equal. Having got that out of the way, keep these important factors in mind when choosing a big data analytics solution.
Your Business Needs
What are you trying to accomplish with big data analytics? Are you trying to better focus your marketing message across email and social media? Reduce operating expenses? Improve product development based on customer feedback? The answers to questions such as these are vital because they help you determine what you need in a big data solution. They will help you figure out if you need a standalone analytics platform, or a suite equipped with visualization tools and all the fixings.
A service provider claims to have the latest and greatest in big data analytics tools. That’s great for them, but what does it mean for you? It could spell trouble if they don’t address your specific needs. In order to provide a real bang for your buck, a vendor must be stocked with the tools, processes, and IT expertise that aligns as harmoniously as possible with the same resources on your side. This relationship can only work if both teams are on the same page.
Vendor Track Record
While big data analytics is already worth billions, you have to keep in mind that this space is technically still quite young. A lot of the companies in the market are actually startups. Others recently added big data to their portfolios to capitalize on a very lucrative trend. Lots of vendors look the part on the surface, but not all that glitters is gold. Take some time to research the companies you’re considering and evaluate the track record they’ve established. Hopefully they have a documented history of successfully providing the exact services you seek.
Data Privacy and Security
When you partner up with a big data vendor, you are essentially giving them the keys to your data kingdom. This means they have immediate access to customer records, financial transactions, social media conversations and more. Before entering an agreement, be sure to consult with your management team, in-house security, and legal department to put the necessary privacy and security controls in place. You must trust that vendor will live up to the terms of their SLAs, while taking initiative to protect your own data in the process.
One of the strengths of analytics is the ability it gives us to measure our success. Measure the impact of our email campaigns. Measure the buzz our content is having across the social media sphere. Measure the activity on our website. It’s what many love most about this data-driven technology, but how do you measure the success of your big data solution itself? That is up to you and your company. Just make sure you come up with some custom metrics that justify your investment, while providing insight into the impact of your solution.
When it comes to big data analytics, choosing a service provider is one of the most important decisions you’ll ever make. Give this process the attention it deserves, or you’ll be sorry.